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Try Subways Beyond Meatball Marinara Sub For Limited Time

first_imgStay on target Humans Are Eating Earth’s Biggest Animals Into Extinction24/7 Meat Vending Machines Are a Glorious Thing Subway has jumped on the meat-free bandwagon.Starting next month—and for a limited time only—the sandwich maker will test the Beyond Meatball Marinara sub in 685 participating restaurants across North America.The collaboration with Beyond Meat aims to explore new plant-based protein options, starting with the classic meatball sub.Drenched in marinara sauce and covered in cheese, the toasted hoagie features the very first Beyond Meatball, created just for Subway.“Our guests want to feel good about what they eat and they also want to indulge in new flavors,” Len Van Popering, Subway’s chief brand and innovation officer, said in a statement. “With our new plant-based Beyond Meatball Marinara sub, we are giving them the best of both worlds.“And, we are particularly excited about debuting a co-developed product that can’t be found anywhere else,” he added.According to research by the NPD Group, 70 percent of meat eaters substitute a non-meat protein in a meal at least once a week.With the addition of the Beyond Meatball, Subway customers can get their fix in more than 2 billion plant-forward sandwich, flatbread, and wrap combinations.“We’re excited to partner with Subway and are grateful that the menu team through to senior management has entrusted us as their innovation partner to deliver delicious plant-based proteins to their guests,” Beyond Meat founder and CEO Ethan Brown said.The LA-based firm launched its products nationwide in 2013; in 2016, it released the first plant-based burger sold in the meat section of grocery stores.Last month, Dunkin’ Donuts announced that it would sell breakfast sandwiches in Manhattan using Meatless Sausage, with plans for national distribution in the future.Competitor Impossible Foods, meanwhile, debuted its avant-garde meat analogue patty three years ago, and has since teamed with White Castle, Burger King, and Little Caesars.More on Geek.com:Amy’s Drive Thru Is a Meatless Fast Food JointThis Veggie Burger Bleeds so Vegetarians Can Feel Like They’re Eating MeatLet Them Eat Balls: Grocer Forced to Drop ‘Meat’ Moniker From Meatballslast_img

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