Fashion in the function of tourism promotion: Butterfly bows inspired by Croatian cities

first_imgDesign and tourism have always gone and will go together, from hotel design, tourist infrastructure to fashion.When we talk about fashion, one of our incredible trump cards, as well as a missed opportunity, is positioning Croatia as the country where the tie was created. Almost every man in the world will put a tie on himself at least once, even if they knew that it was the work of Croats – it would be real branding and marketing.However, the opportunity to at least slightly “correct” this missed opportunity came to two young creative entrepreneurs, Vanessa and Marija, who through their brand TIE ME (Fresh me) make unique butterfly bows, and now they have completed the offer with butterfly bows inspired by Croatian cities .This brand is known for handmade butterfly bows in various colors and patterns, and the new collection contains recognizable motifs of Croatian coastal towns. Pastel tones, cute illustrations, professional workmanship and quality material are some of the main trump cards of the new collection, they point out from TIE ME and add that these bow ties are not only a fashion accessory but also easily become a souvenir of Our Lady. “The goal is to offer original and handmade products, each element of which is made in Croatia. The brand also offers the possibility of personalizing the product by making a fabric of your choice or binding the text. ” entrepreneurs point out.I certainly agree that butterfly bows are inspired by Croatian cities, a great different and quality souvenir, handmade, and most importantly, it tells an authentic story, a story about Croatia, not China. Perhaps the idea for hoteliers and caterers to order butterfly bows that carry an illustration of their cities in order to promote their city and Croatian tourism and thus support domestic design, products and production. For now, Dubrovnik, Šibenik, Split, Rovinj and Pula are on offer, and I am sure that young entrepreneurs can make other cities on request.Great story, isn’t it? Be the ambassadors of Croatian tourism.See more about the TIE ME brand herelast_img

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