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Jewelled Mother’s Day card to raise funds for breast cancer charities

first_img Howard Lake | 14 February 2008 | News  29 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Hallmark Cards and high street jeweller Beaverbrooks are creating a a bespoke diamond Mother’s Day card which will be auctioned for charity this month.The card will incorporate a one carat diamond, worth over £5,000, donated by Beaverbrooks. Beaverbrooks will also set the diamond into a piece of jewellery after the auction for the recipient.All funds raised from the auction of the card will be donated to Breast Cancer Campaign and Action Breast Cancer, a programme of the Irish Cancer Society, on top of Hallmark’s £250,000 contribution as part of its Mother’s Day ‘Cards for a Cure™’ campaign.Three smaller replica cards have also been produced by the partnership, each featuring one half-carat diamond. These cards will be featured as competition prizes in magazines to further highlight the auction.Hallmark’s ‘Cards for a Cure™’ campaign will also be supported by a national TV advertising campaign which will run from 15 February 2008.www.hallmark.co.uk Tagged with: Trading Jewelled Mother’s Day card to raise funds for breast cancer charities AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img

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